Why Traditional SEO Still Matters in the Age of LLMs and Generative Engine Optimisation
Let’s get one thing straight: SEO isn’t dead — it’s evolving. In a world buzzing with ChatGPT, Google’s Search Generative Experience (SGE), and AI-powered results, you might wonder, “Do I still need to worry about old-school SEO?” Short answer: Absolutely. Large Language Models (LLMs) — the brains behind tools like ChatGPT — and Generative Search … Read more